What is B2BCamp?
B2BCamp is a user organized gathering focused on B2B Sales and Marketing topics. B2BCamp is one of many “unconferences” held throughout the world. Although similar to traditional industry conferences, at B2BCamp there are no “attendees” because everyone participates in some manner. Some participants will present while others will lead a roundtable discussion. Some will contribute simply by sharing their experiences and others by helping with logistics, securing sponsorships, setting up Wi-Fi, etc. B2BCamp is a self-organizing collaborative event that is rewarding, fun and a totally cool experience!
Why should you go to B2BCamp?
B2BCamp is a great opportunity for you to learn from, teach to, and network with professionals who are leveraging modern sales and marketing techniques such as marketing automation, retargeting, SEO/SEM, sales intelligence etc… to drive demand with a focus on revenue generation.
Here’s just a sample of the titles of attendees:
- B2B Marketing Copywriter
- B2B Tech Marketing Executive
- Business Consultant
- Business Development
- CRM Customer Success Manager
- Demand Management Executive
- Direct Marketing Manager
- Director of Email Services
- Director of Marketing
- Director, Communications
- Director, Demand Generation
- Director, Field and Channel Marketing
- Director, Group Digital and Online Marketing
- Director, Market Development
- Director, Sales & Marketing
- Executive Business Development
- Marketing Catalyst
- Online Marketing Manager
- Principal Customer Success Manager
- Product Manager
- Recruiting Manager
- Sales Director
- Sales Manager
- Segment Marketing Director
- Senior Director – Technology Solutions Group
- Senior Director of Client Development
- Senior Director of Deliverability & ISP Relations
- Senior Director, Marketing Communications
- Senior Principal
- Senior Project Manager – YPdirect
- Software Architect
- Sr Manager
- Sr Marketing Analyst
- SVP Biz Dev
- SVP, Global Marketing & Alliances
- SVP, Innovation and Design
- VP, Strategy
How many B2BCamps are there?
We have held two, Atlanta and Boston, but are looking to continue to add more. You know someone interested in hosting? We are the first ever camp for B2B sales and marketing professionals, however ProductCamps have been around for years and continue spread from city to city, country to country. The list is continually growing, but as of 2011, ProductCamps have been held in: San Jose, Austin, Nashville, Toronto, Seattle, Boston, Berlin, Minneapolis, London, Amsterdam, Paris, Etc…
What do I need to bring to B2BCamp?
All you really need to do is “keep the space between your ears open”. But, there is always great posts about getting the most out of this type of event and what to bring on our blog.
Where can I find a list of presentations?
Presenters prepare in advance, but all presentations are selected by the participants at the beginning of B2BCamp. Each candidate presentation title is listed on the wall. Each presenter gives a 30 second “pitch” and then participants vote for the presentations they want. B2BCamp is an ad-hoc experience. By selecting presentations on-the-fly, the topics are guaranteed to be the most meaningful to participants.
What are the ground rules at B2BCamp?
B2BCamp Rule – B2BCamp is open to anyone with something to contribute or with the desire to learn. So no spectators…only participants
Because B2BCamp is an ad-hoc “unconference” born from the desire for people to share and learn in an open environment.
B2BCamp Rule – Sharing required.
B2BCamp is an high-energy event with discussions, demos and interaction from all participants. So,when you come, be prepared to share with other “campers” (participants)! And when you leave, be prepared to share it with the world. Participants must contribute in some way. You can present, do a demo, hold a discussion, or help with a session. Everyone contributes in some way to support the event.
B2BCamp Rule – Participation is required!
If you want to present, all you need to do is
- Write your topic and your name in a presentation slot on the voting wall at the start of a B2BCamp.
- Give a 30 second pitch about your topic.
The number of presentations is limited to the time and space allowed within the meeting facility. There are no pre-scheduled presentations. That is, everyone has an equal presenting opportunity. Even first-time “campers” present. But, if you don’t present, at least ask a question.
B2BCamp Rule – Blatant promotion of specific commercial products are discouraged.
If you are passionate about a specific commercial product or service, hold a DemoCamp session/slot for folks to demonstrate specific commercial products etc. rather than take up whole slots with company pitches. And yes, B2BCamp sponsors respect this rule, too.
B2BCamp Rule – We all help get the word out about B2BCamp.
Because B2BCamp is a collaborative event, we all need to help with communications. So, at a minimum, talk to your peers about B2BCamp. If you blog, do a post about B2BCamp. Make sure you share B2BCamp with your professional contacts …
- Have the link to our website b2bcamp.com
- Are members of the B2BCamp Linkedin Group
- Follow @B2BCamp on Twitter
- Use #B2BCamp on twitter to keep the momentum growing!
B2BCamp Rule – Just because you have a schedule conflict, doesn’t mean you lose out.
Presenters are responsible for making sure that notes/slides/audio/video of their presentations are published on the web for the benefit of all and those who can’t be present.