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Why the Rise of the Machines Forces us to be Human
Lately, I’ve been pretty fascinated at just how much the human-to-human interaction continues to be valued above all else by prospects when it comes to sales & marketing. Two recent examples for you: I work in marketing for a SaaS company where we’re proud of the progressive nature of our product – the speed of its [...]
Faux Gucci and Real Gucci: 3 tricks to know the difference
I am not alone in the desire to play around with the finest B2B SaaS features out there, in fact on a good day the highest conversion from a free trial is 50% to a paying customer (http://www.slideshare.net/totango/2012-saa-s-conversions-benchmark). Don’t get me wrong, I want the finer things in life but that doesn’t mean I run out and buy it! Oh [...]
Look before you leap: Maximizing B2B Lessons & Advice
There is a saying that many receive advice and few profit by it. Many fellow B2B practitioners attend local events (like B2BCamp) or engage online to learn about specific tactics they can take back and solve/improve their lead management issues, but alas, for some reason they don’t work. The reason? Every situation is different. The [...]
Next Generation of Marketing – {ALL-STAR Lineup}, Next Thursday
I’m super excited for the B2BCamp Panel next Thursday at Atlanta Tech Village. In fact, we’ve already received over 75 RSVP’s for the event. It should be a full-house. What’s in it for us (the organizers)? Seeing the community come together, connecting and sharing knowledge in B2B marketing and sales. Whats in it for you? [...]
Announcing: B2BCamp “Un-Meetup”
Atlanta is becoming known around the world as a city that knows its B2B revenue. And the community is coming together stronger than ever. This past January, over 250 professionals showed up for the largest unconference ever seen in this industry. And one of the biggest pieces of feedback we received from the audience was [...]
How drunk dialing inspired my passion for B2B marketing and sales
Ok dudes (and girls) we have all done it! We pick up that phone, randomly select a number, anxiously wait for the other person to answer and then they surprisingly answer the phone instead of letting it go into voice mail we are suddenly shook into a sobering reality that there is no turning back, you must [...]
Want to host B2BCamp in your city?
Since B2BCamp DC and Atlanta, we have had a number of people express interest in hosting B2BCamp. Here are our pre-requisites for B2BCamp come to your city: HOST TEAM – 2-3 lead hosts w/2-3 volunteer organizers that share the passion and have at least 5k direct relevant connections to send personal invites to as part of the launch [...]
3 Lessons Learned From the Top Sessions from B2BCamp Atlanta
B2BCamp is about great content and B2BCamp Atlanta did not disappoint! Based on over 300 survey’s here were the top sessions and below are the 3 key findings as to why: 1. Prospecting Hacks for Sales Reps by Kyle Porter of Salesloft 2. Panel Interview with 3 New Age Tech Savvy Sales Players – led by Daniel Czeczil [...]
B2BCamp Secret Sauce
Inspired by B2BCamp DC keynote, Marcus Sheridan or better known as “The Sales Lion“, we decided that we should share our secret sauce for others to enjoy. Our secret sauce is 10% technology and 90% passion for connecting like-minded people on B2B marketing and sales topics BUT here is the technology part:
B2BCamp Story: When a Hobby Goes Wild, Ride It!
The #1 question we get asked is, “how did you guys start this?”, so I thought it would be fun to tell it from the perspective of the 3 thing we didn’t know and the 3 things we knew when we started B2BCamp in December of 2011. When I met Anand Thaker and Kyle Porter [...]
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